Description of African immigrants living in the U.S Essay

Description of African immigrants living in the U.S - Essay Example At the end of 1970s, African immigrants constitute around 2 percent of total legally accepted immigrant population in America. In the subsequent decades their share in total immigrant population increased, but not very significantly. For example, in 1980s as well as in 1990s, their share in total immigrant population stands at a level around 3 percent. (Gordon, 92-94, Arthur, 1-2) The countries of Africa from where migration of people to America is mostly taking place over the years are â€Å"Nigeria, South Africa, Liberia, Cape Verde, Egypt, Ghana, Kenya, Liberia and the Horn of Africa (Mainly Ethiopia, Somalia, and Eritrea)† (Arthur, pp. 2). Among all these countries, Nigeria constitutes the highest percentage of African immigrants in U.S.A. followed by Ethiopia. For example, in 1998, 17 percent of total African immigrants in U.S.A. cane from Nigeria, while 13 percent came from Ethiopia. According to a report published by Immigration and Naturalisation Service in 1971, most of the African immigrants came to America from the northern part of the continent, particularly from countries like Egypt and Morocco. However, over the years immigration from North Africa has slowed down significantly, while immigration from Sub-Saharan countries has got a high pace. The African immigrants in U.S.A. can be treated as a part of the brain drain process, i.e. the pr ocess of migration of talent on an international basis, from less developed countries to the industrialized developed nations of the world. Most the African immigrants presently living in America have already gathered experiences of urban life and interstate migration within their own countries prior to their arrival in the land of America with a hope to further enhance the prospects of their future. (Arthur, 1-2) Over the years, number of Africans living in U.S.A with an expectation of better life has increased. For examples, during 1970, around 61,463 Africans were living in America, while by 1980, this

Marketing management report Term Paper Example | Topics and Well Written Essays - 2000 words

Marketing management report - Term Paper Example on leveraging Korra’s product strengths to position itself as a premium brand, to realize higher margins from lower revenues and as a means to differentiate itself from the market. This translates to a sourcing strategy that shuns China as a supplier of products, because of quality issues that are incompatible with its premium and quality proposition. Opportunities in marketing online, via Facebook and Google and other relevant social media platforms, can be pursued, with promotions budgets aligned with sales (Hae, 2014). The challenge is to provide a comprehensive marketing plan for Korra Dancewear, by way of providing advice and guidance to Karolina Swietoniowska, who is the firm’s owner and primary creative force/designer. Based in Canada, in Ontario, the challenge is finding means to drum up interest in the new collection of dancewear created by the owner, and being solely focused on the online channel, and the goal is to translate improved attention to greater revenues, all while working with constraints in funding. These constraints translate to formidable challenges marketing-wise, and the owner has in mind a strategy that focuses on several key aspects of any marketing plan. Those aspects relate to promotions, extending the product line, and focusing on modes of distribution. Overall, the owner’s goal is to realize monthly sales of between $1, 000 and $2,000 every month by the start of 2014, and the marketing plan is the lynchpin by which Swietoniowska hoped to realize that reve nue goal (Hae, 2014). The channel for sales is online, and the selling prices of individual pieces of wear that the owner sold were along the range of between $40 and $70. The product range consisted of seven items broken down into 18 stock keeping units or SKUs, with the sizes options limited to medium and small. Of the seven items, six items each contributed five percent to overall sales, while one item, the Kai Bodysuit, contributed seven dollars out of every ten dollars