Menu Review and Redesign-Free-Samples for Students-Myassignment

Questions: 1.Provide a brief review of the selected food and beverage outlet and identify its current menu concept. 2.Identify and evaluate the number of items, menu classifications, the variety of items, and items nutritional value. 3.Identify the potential issues in the menu design and propose an alternative menu concept. 4.Redesign the menu by creating a blueprint. Answers: 1.Brief overview of the Fast Eddys and its present menu Fast Eddy is a well known Australian fast food and beverage sector situated in the Perth. However, this is a 24 hours service provider including caf chain. There are 300 hundred full time and part time employees present in Fast Eddy. Such organization aims to expand their market share all globally. Providing quality products to the customers is the main vision of such organization. However, clients are able to get 24 hours service from such restaurant. Their menu concept includes a huge number of items for the customers (businessnews.com.au 2017). They offer special dishes during the Christmas occasion. Breakfast, snacks, salads, pasta, seafood, burgers, grill foods, sandwiches, and desserts are categorized under their main food items. Therefore, coffee, alcohol and cold drinks are categorized under their beverage items. Hence, such organization tries to fulfill the major areas of the food and beverage items to satisfy their customers. Food items that are offered by this organization can cover the requirements of the customers as they are able to get all types of food and 24 hours service through such organization (Fasteddyscafes.com 2017). 2.Identification of food items and its nutritional value in context of Fast Eddys Menu Classification Number of Items Nutritional Value Price Food items Breakfast 1.Egg toast 2.Egg with bacon 3.Egg with Sausage High protein content High protein with vitamin High protein and minerals $14.20 $16.50 $16.00 Starter and Snacks 1.Onion ring 2. Garlic brown bread 3.Tomato soup With Low calories Breakdown the calorie with essential herbs Light food with nutritional value and vitamin C $5.00 $7.00 $5.67 Sandwiches 1.Chicken sandwich 2. Cheese sandwich 3.Club sandwich Riches with high protein $18.45 $9.45 $17.11 Seafood 1.Atlantic salmon 2.Combo seafood Includes high protein and omega-3-fatty acid Includes vitamins $26.89 $25.00 Burgers 1.Burger with cheese 2.Steak bacon burger 3.Chicken burger Includes vitamin A, zinc and phosphorus Consists of saturated fat and protein High protein $16.25 $19.78 $20.45 Pasta 1.Lasagne 2.Carbonara With vitamins and minerals $17.34 $17.50 Desserts 1.Cheese and chocolate cake 2.Apple pie With vitamins and minerals $8.50 $8.75 Beverages Coffee 1.Long black coffee 2. Latte 3.Macchiatto long and short coffee No sugar with low calorie $4.00 $5.67 $6.00 Cold Drink 1.Apple juice 2.Orange juice Presence of essential minerals like calcium, manganese, magnesium, and potassium $4.00 $5.00 Alcohol 1.Red alcohol 2.Sparkling white Zero calorie Energetic drink $25.00 $27.00 Table 1: Classification of the Menu of Fast Eddy's (Source: Fasteddyscafes.com 2017) 3.Potential issues of the menu design and evaluation of the alternative menu concept with justification The size of the menu is a big issue of the menu design that is commonly seen in the food and beverage industry (Filimonau and Krivcova 2017). In the context of Fast Eddys, they offer many items hence, it will be difficult for the restaurant to serve many items within a certain time that dissatisfies the customers as they have to wait for long to get food and it makes them also confused to select food. Therefore, old items in the menu design will affect the customer service in Fast Eddy's. Moreover, traditional formatting of the catalog is another big issue of the menu design. In order to minimize the issues related to menu design offering selective dishes will be beneficial for such restaurant as it will enable them to maintain the continuity of the service and satisfy the customers. As suggested by Lo, King and Mackenzie (2017), instead of offering a long menu offering selective and quality dishes will be useful for the restaurant sectors. As for example, the menu should be classified into breakfast, snacks, sandwich, burger, coffee, juice, and alcohol, which will enable Fast Eddys to give selective and quality dishes to the customers. Therefore, using single paged menu with colorful pictures will make the catalog attractive and achieve the customer attention (Baiomy, Jones and Goode 2017). Moreover, incorporation of the new and updating food items within the menu design will help Fast Eddys to gain their customer attention as customers can grow their interest to the food items by observing the new name in the menu. 4.Menu Blueprint The new alternative menu is addressed below: References Baiomy, A.E., Jones, E. and Goode, M.M., 2017. The influence of menu design, menu item descriptions and menu variety on customer satisfaction. A case study of Egypt.Tourism and Hospitality Research, p.128. businessnews.com.au. 2017.Fast Eddys Expands Accross Australia. [online] Available at: https://www.businessnews.com.au/article/Fast-Eddys-expands-across-Australia [Accessed 6 Aug. 2017]. Fasteddyscafes.com. 2017.Fast Eddys. [online] Available at: https://fasteddyscafes.com/menu/ [Accessed 6 Aug. 2017]. Filimonau, V. and Krivcova, M., 2017. Restaurant menu design and more responsible consumer food choice: An exploratory study of managerial perceptions.Journal of Cleaner Production,143, pp.516-527. Lo, A., King, B. and Mackenzie, M., 2017. Restaurant Customers Attitude toward Sustainability and Nutritional Menu Labels.Journal of Hospitality Marketing Management, pp.1-22.